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FOR IMMEDIATE RELEASE
October 9, 2026 — Santa Clara, CA
After 9 months of strategic planning, creative development, and technical implementation, leadership at Data Touch is proud to announce the launch of an exceptionally thoughtful brand platform and all-new website.
“This effort was overdue and well-worth the investment of time and money. We couldn’t imagine an outcome better than this. I have no doubt that it will pay dividends well into the foreseeable future and beyond” said John Rowland, Data Touch’s founder and CEO.
In partnership with Mighty Studios, Data Touch’s leadership worked directly with seasoned brand strategist and creative director Tony Brinton to help immerse him and his team in their business environment, empowering them with the crucial context to understand every facet of the world in which they operate.
As a result of the careful information gathering and analysis phase at the beginning of the process, Brinton was able to surface key differentiating concepts at the heart of the brand, and synthesize them into an intelligent positioning that aligns Data Touch’s core strengths with the most important needs of their target customers—which subsequently have been severely underserved by Data Touch’s competitors.
“We’re the whole deal—a one-stop-shop.”
“Our customers, first and foremost, need state-of-the-art, high-performance hardware and networking solutions to power the compute-intensive workloads that AI demands for inference and training. Of course Data Centers and the Enterprise have options to source the technical components required to build and maintain a ‘super-infrastructure’, for optimal AI-driven data processing, but to find a supplier that also combines deep technical expertise, the quality and reliability that comes with a vertical conflict-free supply chain, high-touch concierge-quality service, AND extremely competitive pricing relative to the more well-known legacy players in the field—few would dare to even dream of all that coming together under one roof.” said Rowland. “We’re the whole deal—a one-stop-shop.”
The creative expression of Data Touch’s brand essence emerged from multiple iterative design cycles, working in a deliberate, structured process that ensures alignment with the larger strategic picture, while giving ample latitude for meaningful creative exploration informed by multiple strategic inputs. The end result was a truly beautiful visual and verbal brand identity system, rich with layers of meaning that tie into key concepts at the heart of the brand in a way that stands out from the competition and reflects the highest standard of quality that Data Touch delivers through its products and services.
“This is just the beginning” said Rowland as he contemplates what’s next. “We have big plans to take our unique offering to every corner of the U.S. market and beyond. Our expert team, together with the values-based operating model we’ve built, and this new world-class brand as the backdrop…let’s just say I’m beyond excited to see us crush every milestone in our ambitious roadmap.”
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